Welcome to the House of Hell Yes.
Malia Mills founded her eponymous company in New York City in 1993
to celebrate the simple truth:
Women are rockstars.
Surrounded by a chorus of ‘fix this’ and ‘change that,’ we chose
‘You are f*cking awesome. Right here. Right now.’
pioneering bra-sized swim separates from A to G cup & sizes 1 to 22.
We started by engineering styles that honor the fierce,
delicious spectrum of women.
Fit that feels like freedom.
Pick your top. Pick your bottom. Kick ass. Repeat.
From that spark, the Malia Mills collection grew into
ready-to-wear, underwear, and accessories -
all designed with the same savoir faire, joie de vivre,
and subtle but unmistakable rebel spirit.

We are an independent, women-led company.
We create for the progressive, design-driven woman
who runs and tumbles into the ocean laughing and loving the feel of salt on her skin and the sea in her hair,
who dances into the pool fully dressed, aperitivo in hand,
who strikes up conversation in the unlikeliest of places,
who takes the detour - or makes it.


LOVE THY DIFFERENCES™ is our mission, mantra, and rally cry.
When we choose celebration,
we unleash soul fuel.
We’re not here to change the way you look.
We’re here to change the way you see yourself:
to stand in the mirror and say hell yes.

Let's turn up the music.
Let's LOVE THY DIFFERENCES™.
HELL YES.
Malia Mills
Welcome to the House of Hell Yes.
Malia Mills founded her eponymous company in New York City in 1993
to celebrate a simple, radical truth:
Women are rockstars.
Surrounded by a chorus of ‘fix this’ and ‘change that,’ we chose
‘You are f*cking awesome. Right here. Right now.’
pioneering bra-sized swim separates from A to G cup & sizes 1 to 22.
We started by engineering styles that honor the fierce,
delicious spectrum of women.
Fit that feels like freedom.
Pick your top. Pick your bottom. Kick ass. Repeat.
From that spark, the Malia Mills collection grew into
ready-to-wear, underwear, and accessories -
all designed with the same savoir faire, joie de vivre,
and subtle but unmistakable rebel spirit.

LOVE THY DIFFERENCES™ is our mission, mantra, and rally cry.
When we choose celebration,
we unleash soul fuel.
We’re not here to change the way you look.
We’re here to change the way you see yourself:
to stand in the mirror and say hell yes.

We are an independent, women-led company.
We create for the progressive, design-driven woman
who runs and tumbles into the ocean laughing and loving the feel of salt on her skin and the sea in her hair,
who dances into the pool fully dressed, aperitivo in hand,
who strikes up conversation in the unlikeliest of places,
who takes the detour - or makes it.

Let's turn up the music.
Let's LOVE THY DIFFERENCES™.
HELL YES.
Malia Mills